This is the first installment in the occasional series “Why is this app number 1?”
The application: David’s Disposable, a mobile camera app launched on December 23, which has been downloaded more than a million times as of Thursday and temporarily occupied ranked No. 1 on Apple’s “Best Free Apps” list.
As the name suggests, the app nostalgically mimics the disposable plastic cameras of yesteryear. While the hazy, overexposed aesthetic of the photos you take isn’t all that different from what you can achieve with Instagram or VSCO, David’s Disposable increases plausibility by simulating the most inconvenient aspects of using a disposable camera. Using the app requires you to squint at a tiny virtual viewer. And after taking the photo, you will not be able to see the resulting image until 9 am the next day, a feature based on the premise that what kids really admire about disposable cameras is the wait time to develop photos.
Why is it so popular? The sudden success of the app probably has a lot to do with its creator, 23-year-old David Dobrik, who is a popular YouTube Vlogger with 15.1 million subscribers. His videos contain standard influencer rates like stunts, pranks, expensive cars, giveaways, glamorous trips, and pranks with an entourage of quirky and photogenic characters. His marital status is a constant source of breathless speculation on Buzzfeed, and a recent video of his giant elephant toothpaste experiment, it was actually pretty cool, it made headlines on Business Insider and the Daily mail. He has also ventured into the more traditional media, lending his voice to The Angry Birds Movie 2 and appear as a passed out drunk in the music video for the late Juice WRLD’s song “Graduation. “Amir Ghodrati, director of market insights at mobile analytics company App Annie, explained,” The fact that Dobrik has a dedicated fan base of millions is a huge boost for the launch. Do you remember how quickly BTS World got fans to download the app? “(Fans of BTS, the world’s most successful K-pop group, made the BTS world mobile game skyrockets to number one spot on the App Store in five hours).
Dobrik has been playing with disposable cameras for a while; the Los Angeles Times reported he “keeps a bar cart with Fujifilm QuickSnaps at his Studio City home.” In June, months before the app’s launch, he created a @davidsdisposable Instagram page for your disposable camera photos. The page currently has 3 million followers and includes candid photos of Chris Hemsworth and John stamos. Dobrik also currently sells a calendar and sweatshirt with David’s disposable logos, and previously sold a $ 20 disposable physical camera under a similar brand name. in Fanjoy, a platform where social media influencers sell merchandising.
This social media strategy fits in perfectly with a broader Gen Z and Millennial disposable camera trend that the Times dates back to 2017. In fact, Dobrik is far from being the only influencer to create a separate Instagram account for disposable camera photos. The cameras have even been spotted in outfits at fashion shows in Paris and New York. Previous and remarkably similar to David’s Disposable, Huji Cam disposable camera app has tens of millions of downloads and was endorsed by Selena Gomez. In addition, there appears to be a widespread hunger for products from the late 1980s and 1990s, such as Champion Sweatshirts and scrunchies. Why not 90s-style wait times?
Star power and broader photographic trends, however, do not explain why almost 60 percent of David’s Disposable’s total downloads occurred mysteriously only over the course of Tuesday and Wednesday, according to analytics firm Sensor Tower. The developers of the application released a version 1.1 of the application that fixed several bugs last weekend, and recently won a place on Apple’s selected list of “Apps We Love Now.” However, it is not clear what exactly is driving this download bonanza.
Is the application good? It certainly runs on your concept. The application interface looks almost identical to the back of a Fujifilm QuickSnap camera. There are virtual renderings of the familiar flash switch and a bulky shutter button. The bottom of the screen has an “information” phone number (1-800-DAV-VLOG) that you will find offline if you try to call it. If your phone’s volume is turned on, the app will make a clicking sound and a high-pitched flash charging buzz. Once you’ve taken your photos and waited until the next morning, you can print and ship them in three weeks for $ 1 per photo. Presumably this is an option for people who don’t know that they can download the images directly and develop them at Walgreens with same day pickup for 20 cents.
Here’s a screenshot of me trying to snap a photo of my Nature Valley Oats’ n Honey granola bar. Unfortunately, the winding wheel in the upper right is purely decorative.
I have not heard of this app. I’m old? Yes. But at least it is an app for seniors.