Goldman Sachs is vying for JetBlue’s credit card business

Goldman Sachs Group Inc. is speaking with JetBlue Airways Corp. about taking over its credit card program, according to people familiar with the matter, the Wall Street firm’s latest effort to delve into consumer finance.

Goldman is competing against Barclays PLC, which is the current issuer of JetBlue credit cards and is in talks to keep the deal, the people said. Discussions are ongoing and JetBlue may decide to stay with Barclays. JetBlue’s contract with Barclays doesn’t end for about three years, some of the people said.

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